Tap to Review vs Sending A Review Link: What's Better?

In today's fast-paced digital world, gathering customer reviews is essential for businesses to thrive. Feedback helps build credibility, trust, and improves products or services. While traditional review software has been a reliable tool for collecting reviews, a newer, more convenient solution is gaining traction: Tap to Review technology.

In this blog post, we’ll explore the differences between Tap to Review and traditional review software, and why Tap to Review is set to revolutionize customer feedback.

1. Cost

When it comes to cost, Tap to Review typically involves a one-time investment in a physical product such as cards or signs. In contrast, traditional review automation software, that you will need to automatically send customers review requests, often operates on a monthly or annual subscription basis, with costs scaling up depending on the number of review requests sent or users managed. Over time, this can become a significant ongoing expense, especially when the engagement rates are low. Tap to Review allows businesses to achieve the same, if not better, results at a fraction of the cost.

-

2. Ease Of Use

Tap to Review is designed with simplicity in mind, providing a seamless experience for customers. The process involves just a single step: the customer taps their smartphone on the NFC-enabled card or sign, and they are immediately directed to the review platform of choice. There’s no need to search for links in emails, log into accounts, or navigate multiple pages. This simplicity eliminates friction and makes leaving a review quick and hassle-free. On the other hand, traditional review software typically requires several steps for the customer. They receive an email or SMS, click a link, possibly log into their account, and then leave a review. Each additional step introduces opportunities for the customer to drop off, leading to lower completion rates.

-

3. Customer Engagement

Customer engagement tends to be significantly higher with Tap to Review due to the minimal effort required from the user. By removing common barriers like account logins or navigating through emails, businesses can capture more reviews in real time. The ease of tapping a phone on a card while at the point of service capitalizes on immediate customer sentiment, making it more likely for customers to engage and provide feedback. In contrast, traditional review software often suffers from lower engagement because customers may delay or ignore email or SMS review requests, particularly if they are sent after the customer has left the location or moved on to other tasks.

-

4. Timing

The timing of when a review request is received can greatly impact the quality and quantity of feedback. Tap to Review excels by allowing businesses to collect feedback right at the moment of the customer’s experience. Whether at a restaurant, retail store, or Airbnb, customers can leave their reviews while the experience is still fresh in their minds, which often leads to more detailed and accurate feedback. Traditional review software typically sends out requests after the fact, sometimes hours or days later. By the time the request is received, the customer may have forgotten important details or lost interest, which can result in fewer and less meaningful reviews.

-

5. Setup

Setting up Tap to Review is simple and straightforward. Once the NFC-enabled cards or signs are arrive, businesses can set them up in 2 minutes and place them in high-traffic areas where customers can easily access them. There is no need for complicated software integrations or training. The setup is quick and can be customized to fit the brand’s aesthetic. Traditional review software, however, often requires more complex integration with existing systems like CRMs, email platforms, or review sites. Additionally, businesses may need to set up automated workflows, manage contact lists, and monitor response rates, making the initial setup more time-consuming and technically demanding.